In the U.S. alone, over $600 billion is spent by groups on experiences every year – dinners, trips, events, nights out. But the way we actually plan those moments hasn’t evolved. It still happens in group chats… where 2 out of 3 plans fail before a decision is ever made. Messages pile up, options get lost, and no one takes the lead. Instead of one seamless flow, people bounce across 3-4 different apps just to figure out what to do. The result? Friction, indecision, and billions of dollars in experiences that never happen.
SwiftSift fixes this by turning group planning into a structured, real-time decision process, through its patent-pending technology. Instead of endless back-and-forth, everyone searches for curated options ‘inside-the-group chat’ quickly sifting through preferences, options are ranked by the group which then converges on a decision-fast – and a reservation booked and synced to everyone’s calendar. No chaos, no guesswork, no dropped plans. When you remove the friction, plans actually turn into bookings – unlocking a $400B+ opportunity lost every year to group chat indecision.
SwiftSift is now in beta and available on the App Store and Google Play Store.
